Say What Susana?
Albuquerque, NM - This morning the Democratic Party of New Mexico launched a new website focused on holding Susana Martinez accountable. The site, Saywhatsusana.com, is an informational tool that will help New Mexicans learn about the real Susana Martinez -- not just the Susana Martinez they see in flashy sound bites and 30-second TV commercials. “This website will be a forum for New Mexicans to call out Susana Martinez on her broken promises, and her cozy relationships with powerful interests such as Sarah Palin and Texas Swiftboat funder Rob Perry,” said DPNM Executive Director Scott Forrester. “New Mexicans deserve a real look at Susana Martinez and where she stands on the issues that impact New Mexico’s working families. So far, all she has done is given voters sound bites and platitudes.” To visit the new website please click the following link: SayWhatSusana.com.
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Susana's latest campaign ad implies that the Police Gang will be taking NM from the citizens - 'take it back'. The posing of the officers would imply gang activity - something I thought that the police were trying to prevent. The final voiceover by Susana talks about creating jobs - something that doesn't fit the whole theme of the ad - unless those jobs are for macho men dressed in black standing on the street corners flexing their muscles.
I am pleased to send more funds in order to combat this negative hype by the Susana ad team.
Susana Martinez's campaign ads are slick. They are the classic two part ad. The first part (about her opponent, Diane Denish) is brief but dark and ominous, full of foreboding and "fear and smear" tactics and implication, making a strong negative impression. The second part presents (much to the viewer's relief) an alternative (Susana Martinez) filmed in sunny and color-splashed surroundings, with "average people" standing around her as though showing their support, with smiles and soothing words.
New Mexico Democrats need to make the same kind of ad (it's very effective) using some of the information about "the real Susana Martinez" to draw suspicion, doubt and fear toward her (using the truth; no lies are necessary; who is she really? A front for out-of-state Big Business?, etc.), then film Diane Denish in bright and sunny, colorful and characteristic New Mexico surroundings, with smiling average New Mexicans showing approval and support (smiles, heads nodding, etc.).
Republicans and conservatives have mastered the art of the slick and effective ad, as well as efficient, cheap and effective robo-calls and bulk mail flyers targeted to specific regions. Democrats need to study these products and techniques well, learn as much as they can about them, and employ them at least as diligently as Republicans. In my part of the state, eastern New Mexico, Republicans blanketed the area with horrible fear-and-smear ads, slick and nasty bulk-mail flyers delivered straight to one's mailbox, and endless similarly fear-inducing robocalls to try to defeat Obama. In my region, which then voted overwhelmingly for McCain, those tactics worked like they always do. But they can work for Democrats too, and that's the point.